East Texas Roots.

Everyday Stories.

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FEATURED PRODUCTS

ETX Raised Tee No. 007 – East Texas Made Me in Olive, back view

ETX Raised Tee No. 007 – East Texas Made Me

ETX Raised Tee No. 007 – East Texas Made Me
$44.99
ETX Raised Tee No. 007 – East Texas Made Me in Olive, back view

ETX Raised Tee No. 007 – East Texas Made Me

ETX Raised Tee No. 007 – East Texas Made Me
$44.99
ETX Local Tee No. 004 – The Rose City in Black, back view

ETX Local Tee No. 004 – The Rose City

ETX Local Tee No. 004 – The Rose City
$44.99
ETX Country Tee No. 009 – Country Raised in Espresso, back view

ETX Country Tee No. 009 – Country Raised

ETX Country Tee No. 009 – Country Raised
$44.99
Rose City Social Club women's Tyler Texas tee in Orchid – back view

ETX Local Tee No. 010 – Rose City Social Club

ETX Local Tee No. 010 – Rose City Social Club
$44.99

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East Texas has more than one story. Find yours.
ETX Heritage

ETX Heritage

Rooted in the stories, symbols, and character of East Texas.
Man and dog sitting on a truck tailgate overlooking a Piney Woods lake at sunset

OUR STORY

ROOTED HERE

ETX Heritage Co. is inspired by the people, places, and everyday stories that make East Texas home. From the Piney Woods to the towns that give this region its character, we create apparel for those who carry a little East Texas with them wherever they go.

 OUR STORY